Company ProfileSince its establishment in 1974, Hobi Kozmetik has grown to become Turkey's most prominent and reputable producer of hair and body care products which are continuing to attract the well-deserved attention of consumers and distinguished cosmetic traders from all around the world.With its renowned trademarks HOBBY and NEW ERA, Hobi Kozmetik specializes in hairstyling, haircare, skincare and bath & shower products which are distinctively designed to meet the individual needs of each of its many customers in more than 30 countries. All of its exports are realized through its well organized network of carefully selected and highly qualified distributors. As a company that has set itself high standards in every aspect of its existence, Hobi Kozmetik maintains meticulous observation and keeps a firm grip on its daily activities which are ceaselessly monitored to ensure productive efficiency and consistency in quality. As a result, Hobi Kozmetik has preserved its market leadership qualities for many years and has never allowed its achievements to unwind its determination to always remain customer focused. Amongst many of its outstanding product lines, Hobi Kozmetik represents more than 40% of Turkey's hair gel sales and a substantial market share of hair care and skin care products. Furthermore, its recognition for being Turkey's first producer of skin care lotions has effectively contributed to the trust and confidence that its customers have in HOBBY and NEW ERA branded products. The continually growing success of Hobi Kozmetik has evolved from its heartfelt and utmost objective to provide consumers in all nations the opportunity to use its highly beneficial products at affordable prices. In order to achieve this very demanding but realistic objective, Hobi Kozmetik will continue to invest in its international market research & business development activities as this approach has already enabled the company to regularly supply to 30 countries in less than 3 years. PRODUCTS Each and every product of Hobi Kozmetik contains efficacious ingredients composed by a unique combination of special formulations. The roar materials used for all of its products are gathered together form only the world's most favoured suppliers who have always been and will continue to be vital contributors to Hobi Kozmetik's devotion to product innovation and creativity. For a full view of all products, please refer to our product catalogue. PACKAGING In order to maintain the highest packaging quality standards, Hobi Kozmetik has two affiliate companies which specialize in manufacturing top quality packaging materials in every quality, shape, form and color. As packaging plays an important role in the supply chain process for securing on time deliveries, Hobi Kozmetik broadly benefits from its advantageous position of having its own packaging facilities managed and supervised within its own structure. PRODUCTION Production is carried-out with state-of-the-art technology and closely supervised throughout its entire process insuring consistent quality products. From research & development, compounding, filling to packaging and shipping, attention to detail is repeatedly applied in every phase of each and every department by highly qualified personnel. Hobi Kozmetik's large-scale and modern production facilities are carefully maintained to ensure maximum hygiene, safety and efficiency at all times. QUALITY Quality has always been and forever will be the fundamental source of Hobi Kozmetik's existence and the backbone of its success. Its quality control staff is well equipped in terms of vast experience and profound knowledge of total quality management which is one of Hobi Kozmetik's unconditional demands from all of its employees. As a company that constantly invests in its personnel as well as research & development, Hobi Kozmetik has maintained an exciting, motivating and proud working environment which undoubtedly plays a key role in securing consistency in quality. Regular training, resourceful laboratories devoted to GLP conditions, controlled logistics and efficient material flow, comprehensive knowledge base and documentation are vital features of Hobi Kozmetik's operations. |